PPA
How important is diversity for team performance?
by Silvia F. Castro A recent paper by researchers from Stanford and Berkeley, uses a novel measure of diversity to shed light into the...
Social norms and identity dependent preferences
Daphne Chang, Roy Chen and Erin Krupka
Semantic Scholar
2015
The introduction of identity into an economic framework provides a new way that preferences can be affected by norms. We present experimental results that test the impact of norms on social identity driven choice. We use a 2 (identity prime) × 2 (frame) × 2 (choice or norms) experimental design to separately and directly elicit empirical measures of identity dependent norms for eleven different re-distribution situations. We show that norms differ across situations and that identity-consistent norms predict behavior better than identity-inconsistent norms. Our findings provide direct evidence of the norms mechanism in social identity driven choice.
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